50% of all searches on Google are local, Source: Google, 2012
3 out of 4 local searches are made on a mobile device, Source, Chitka October 2012
Only 7% of all SMB's have mobile websites.
95% Smartphone users have looked for local information.
70% of all mobile searches result in action within 1 hour.
Mobile coupons get 10X the redemption rate of traditional coupons.
33% of mobile users are looking for local content using their GPS location. Source: eMarkerter, August 2011
61% of users are unlikely to return to a mobile site they had trouble with. Source: Google, 2011 mobile study
19% said they’d have a negative overall perception of the company if dissatisfied with mobile site performance. And 40% said they’d visit a competitor’s mobile site instead. Source: Google, 2011 mobile study
51% of consumers are more likely to purchase from mobile-specific sites. Source: Google, 2011 mobile study
Retailers can increase engagement by 85% with a mobile site. Source: Google, 2011 mobile study
In the next two years 1 billion people will have accessed the internet using a mobile device. Source: MobileThinking, 2011
In the U.S., 25% of people have abandoned the laptop for exclusive use of mobile. Source: MobileThinking, 2011
79% of large online advertisers do not have mobile optimized sites. Source: Google, 2011 mobile study
98% of SMB websites are not mobile optimized. Source: SMB DigitalScape Study, Sept 2012
Over half of all local search traffic is expected to be on mobile devices by 2015 Source: BIA/Kelsey 2012
Mobile Advertising with AdWords
Advertisers using AdWords achieve 7:1 ROI on investments in search-based marketing. Source: McKinsey & Co., 2012
9 out of 10 visits to advertiser sites would never happen in the absence of related search ad campaigns. Source: Google Study, 2012
Over 89% of traffic generated by search ads is not replaced by organic search results when ads are paused. Source: Google Study, 2012
Personal Use Statistics
65% of smartphone owners take their phone to bed with them. Source: PEW Research Center
75% of iPhone users take their phone to bed with them. Source: Stanford University
41% said it would be a “tragedy” to lose their iPhone. Source: Stanford University
25% of iPhone users say they think of the device as an extension of their body. Source: Stanford University
87% of Android users report using their device while on the toilet. Source: 11Mark survey
