Now that you have a mobile website, you'll need to market your products and services... So where do you start? Have you noticed that, in most public places everyone is on their smart phone? What do you think they are doing? Searching! If your customers find you, the results are staggering:
Advertisers using AdWords achieve 7:1 ROI on investments in search-based marketing. Source: McKinsey & Co., 2012
9 out of 10 visits to advertiser sites would never happen in the absence of an AdWords ad campaigns. Source: Google Study, 2012
Over 89% of traffic generated by search ads is not replaced by organic search results when ads are paused. Source: Google Study, 2012
87% of all searches on a smart phone start with a Google search. Source: ComScore, July 2012
51% of consumers are more likely to purchase from mobile-specific sites. Source:Google, 2012 Mobile Study
Retailers can increase engagement by 85% with a mobile site. Source:Google, 2012 Mobile Study
But getting customers to come to your site is nearly impossible without customer referrals or search marketing. If you're not applying mobile marketing to your mobile site, you're missing almost all of value of having a mobile site at all.
If you use Google AdWords to market your business, you'll have an extreme advantage over your competitors. 93% of your competitors don't have a mobile site and 79% of those competing in advertising, don't have a mobile website. Our internal studies show that 40% of our clicks in a typical AdWords campaigns are from mobile devices. Though cost per click is slightly higher for mobile marketing, the likelihood of getting a sale per click far outweighs the increased costs, resulting in a cost per acquisition which is cheaper on mobile devices than websites.
For a thorough review of your needs and cost analysis please call the number above. Our sales consultants can assist you to develop a campaign that fits your specific needs and local region.
"We had no idea how many new customers we were missing until we signed up for a PMM Mobile site and an AdWords campaign"
- Sally, Saratoga, CA
"This is truly amazing... We've gotten three new customers and we just signed up. I had no idea how many people use their phone for searching."
- Bruce, Georgetown, TX
"Coupons on mobile is the cat's meow! Now 5 people a day come in with coupons.
